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Friday, June 3, 2011

Google joins hands with Bing and Yahoo for better search results

Search engine company Google and its competitors, Bing and Yahoo, have teamed up to promote a new indexing standard for websites. According to an AFP report, the companies hope to improve search results with the common format of tagging content.

When the top three Internet search providers work together on a project, the web pays attention. On Thursday (02-June-2011), Google, Bing, and Yahoo introduced schema.org, a resource for website owners and developers that want to add markup to their pages.

"We are announcing schema.org, a new initiative from Google, Bing and Yahoo to create and support a common vocabulary for structured data markup on web pages," Google said in its blog.

With schema.org, site owners and developers can learn about structured data and improve how their sites appear in major search engines. The site aims to be a one-stop resource for webmasters looking to add markup to their pages.

By promoting the use of these common tags across the Web, Yahoo, Microsoft and Google expect that their search engines will be better able to identify, crawl and index structured data.

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